Did Emporio Armani copy Zara's Old Campaign?

Emporio Armani teams up with a new photographer to shoot the FW 14 campaign starring Amra Cerkezovic, Benthe De Vries, Alex Eilms and Matt Trethe. The campaign is shot on the beaches of Dollymount Strand, Ireland which is a beautiful location but is it the right location for this campaign? Who wears all that on a beach?

The campaign is surreal with the use of its muted tones, soft light, hazy backgrounds and its shot by the talented Boo George, Does that ring a bell? Remember the Zara FW 13 Campaign. Yes, this campaign is very close to the Zara FW 13 Campaign which was also shot by Boo George. Same use of light, space and off course the surreal look to the images. (See the images from Zara FW 13 below).

The campaign has hues of lilac, deep blue, wine and a lot of grey and black. The male and female models are paired up cleverly wearing the right outfits, heavy texture with the use of fabric manipulated surface along with an almost neutral surface is definitely a very smart choice to make both the products pop out and without losing its presence.The full-length shots are plain boring, well styled, well shot but still boring. The shots that are working really well are the ones with tighter frames focusing not just on the perfectly tailored clothes but also the accessories.

The campaign has sensible casting, its well shot, well styled, and is easy on the eyes but is it a good sign that this campaign has resemblance to Zara FW 13 campaign? Let’s not forget Emporio Armani is a high end luxury brand and for such a brand to resemble a brand like Zara that offers affordable fashion is definitely not healthy.

Do you see the resemblance? Let us know what you think about this campaign

Below are the images from Zara FW 13 shot by Boo George. 

Do you see the resemblance? Let us know what you think about this campaign

Our Favorite Russian: Super model Natasha Poly for French Vogue

This Russian beauty is currently the spokesperson of one of the biggest beauty brands L’Oreal. She’s been declared as one of the icon of the global fashion industry by Models.com in 2012 and she has given every reason to be in that list. Miss Poly started from the FW 04 and became THE GIRL of that season, From Repetitive bookings for Gucci season after season, continued bookings for French Vogue and to all the other possible designer names a fashionista can think of, she has done it all. Being being a short haired girl from the fashion runways, editorials and campaigns to a long haired blond girl next door for commercial contracts including H&M and L’Oreal, one might not be wrong to call her a chameleon. This Russian supermodel has no plan of stopping anytime soon and lets be honest, we can not seem to have enough of her.

Iconic Linda Evangelista and Steven Meisel get together for Moschino FW 14

That’s how it’s done Bitches...Moschino’s creative director Jeremy Scott showed the world in his first-ever ad campaign for Moschino by putting out the strongest campaign of FW 14 so far. The collection was inspired by junk food using the famous McDonald's red and yellow palette for everything including and gowns were wrapped with Chester Cheetos' cheesy snacks.  The black and white campaign is rather contrasting from the runway show.

The campaign featuring  supermodels  Linda Evangelista, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson, and Raquel Zimmerman  has been shot by the legendary Steven Meisel, Styled by Carlyne Cerf de Dudzeele, with hair and makeup by Pat McGrath and Guido Palau.

H&M Goes Dark This Fall

H&M Fall 2014 unveils the looks for the fall in their look book featuring the model Paolo Anchis. The collection features timeless essentials that include leather jackets, plaid flannel shirts, crewneck sweaters, elongated pilot jackets, three button blazer and leather pants. The collection will be available at the stores and online at HM.com this September. The collection has trendy basics and the pieces that can be paired up with anything easily anytime.

Everyone is curious to see what Alexander Wang’s collaboration with H&M will be to offering to the customers this fall. 

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